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dominantan kod
Prema Stjuartu Holu, dominantan kod je ideološki kod gde "dekoder" (čitalac) u potpunosti deli tekstualni kod i prihvata željeni efekat čitanja, tako da se tekstualni kod čini "prirodan" i "transparentan".
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- Part of Speech: noun
- Synonym(s):
- Blossary: Semiotics
- Industry/Domain: Language
- Category: General language
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