A breakfast cereal introduced in 1977 by Kellogg's. The cereal is made of oat bran flavoured with cinnamon and nutmeg, and held together by brown sugar in the form of a Squared Zero. The cereal is a good source of dietary fiber, as its first two ingredients are whole oats and wheat bran, but it contains a significant amount of saturated fat due to the use of palm oil. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavour than normal palm oil.