19 Terms
Home > Industry/Domain > Marketing > Advertising
Advertising
A form of marketing that aims to persuade an audience to feel a certain way about products and services.
Industry: Marketing
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Advertising
Face-to-face selling
Marketing; Advertising
Selling situations in which salesperson and buyer meet together ,rather than use telephone or mail, to conduct their business.
Sales force mix
Marketing; Advertising
The mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Volume analysis
Marketing; Advertising
A technique or method of marketing control in which sales volume in dollars or units or physical volume in units is measured over a given period in an attempt to identify underachieving salespeople, ...
Undercut
Marketing; Advertising
To offer a product or service at a price that is deliberately set below the price charged by the competitor(s).
Advertising research
Marketing; Advertising
Research conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use ...
Advertising plan
Marketing; Advertising
An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
Advertising budget
Marketing; Advertising
Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.
