4 Terms
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Advertising
A form of marketing that aims to persuade an audience to feel a certain way about products and services.
Industry: Marketing
Add a new termContributors in Advertising
Advertising
Brand identity
Marketing; Advertising
How you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity.
Advertising speciality
Marketing; Advertising
A product imprinted with, or otherwise carrying, a logo or promotional message. Also called a promotional product.
Advertorial
Marketing; Advertising
An advertisement that has the appearance of a news article or editorial, in a print publication.
Brand manager
Marketing; Advertising
Person who has marketing responsibilities to develop and execute marketing programmes that increase brand identity and awareness for a specific product.
Business-to-business advertising
Marketing; Advertising
Advertising directed to other businesses, rather than to consumers.
Corporate social responsibility (CSR)
Marketing; Advertising
A concept whereby companies integrate economic, social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.
