Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

backlit material

Advertising; Billboard advertising

For use with backlit displays and backlit Mobile Billboard Trucks

approach

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

audited circulation

Advertising; Billboard advertising

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established national procedures ...