Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

overhead lighting (mobile)

Advertising; Billboard advertising

An industry standard means of lighting a billboard copy area that uses multiple overhead lights attached to the vehicle structure and allows the poster ad area to be viewed in low-light conditions.

off-premise sign

Advertising; Billboard advertising

A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An outdoor display is an off-premise sign.

outdoor

Advertising; Billboard advertising

The term refers to any form of media that carries advertising messages to consumer audiences outside the home. Outdoor products are divided among four primary categories: billboards, street ...

outdoor advertising association of america (oaaa)

Advertising; Billboard advertising

Founded in 1891, the OAAA is the national trade association that represents and supports out-of-home media operators, suppliers, affiliates and international members.

official counts

Advertising; Billboard advertising

The traffic counts taken from official (governmental) sources such as city, state or county departments of transportation.

optimal viewing or drive times

Advertising; Billboard advertising

The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; often near malls, ...