8 Terms
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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
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Corporate communications
Downward communication
Communication; Corporate communications
Electronic and verbal means of informing employees about their organization, its performance, and their own performance in terms they can understand.
Desk research
Communication; Corporate communications
Using publicly available and previous data (e.g., on certain issues, amrkets).
Distance strategy
Communication; Corporate communications
Distancing the organisation from direct responsibilty for a crisis.
Additive change
Communication; Corporate communications
A change that is considered crucial and incremental to a company's existing strategies, routines and procedures.
Centralization
Communication; Corporate communications
One person or department in an organisation responsible for all tasks and/or activities.
Benchmark studies
Communication; Corporate communications
Studies that compare organisations in a sector or industry; used to create comparisons for improvement and allow anyone outside interested to evaluate the relative performance of organizations.
Change communication
Communication; Corporate communications
Communication strategies in support of the formulation and implementation of a change within an organisation (e.g. restructuring)
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