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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
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Corporate communications
Communication facilitator
Communication; Corporate communications
A communication facilitator is when practitioners play the role of liaisons, interpreters, information brokers and mediators between the organisation and its stakeholders.
Corporate frame
Communication; Corporate communications
How an organisation frames or presents a decision or action to the general public or during media briefs/interviews is the organization's corporate frame.
Crisis communication plan
Communication; Corporate communications
A set of pre-programmed action plans and lines of communication that prepares an organisation for crisis scenarios.
Cob-web method
Communication; Corporate communications
A technique whereby individuals can rate an organisation on selected attributes, which are then visually represented in the form of a wheel or web on a scale of eight or more.
Community of practise
Communication; Corporate communications
A group of individuals who share a common interest in a particular domain or area, which is mostly created particularly with the aim of gaining knowledge and advancing ideas and technologies related ...
Continuous research
Communication; Corporate communications
Research conducted constantly in order to pick up information like trends, issues, and market fluctuations.
Communication effects
Communication; Corporate communications
The impact that communication programmes or campaigns have on the awareness, opinions, reputations, and behaviours of stakeholders.
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