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Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Contributors in Corporate communications

Corporate communications

Communication facilitator

Communication; Corporate communications

A communication facilitator is when practitioners play the role of liaisons, interpreters, information brokers and mediators between the organisation and its stakeholders.

Corporate frame

Communication; Corporate communications

How an organisation frames or presents a decision or action to the general public or during media briefs/interviews is the organization's corporate frame.

Crisis communication plan

Communication; Corporate communications

A set of pre-programmed action plans and lines of communication that prepares an organisation for crisis scenarios.

Cob-web method

Communication; Corporate communications

A technique whereby individuals can rate an organisation on selected attributes, which are then visually represented in the form of a wheel or web on a scale of eight or more.

Community of practise

Communication; Corporate communications

A group of individuals who share a common interest in a particular domain or area, which is mostly created particularly with the aim of gaining knowledge and advancing ideas and technologies related ...

Continuous research

Communication; Corporate communications

Research conducted constantly in order to pick up information like trends, issues, and market fluctuations.

Communication effects

Communication; Corporate communications

The impact that communication programmes or campaigns have on the awareness, opinions, reputations, and behaviours of stakeholders.

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