10 Terms
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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
Add a new termContributors in Corporate communications
Corporate communications
Grass-roots campaigning
Communication; Corporate communications
This is when people or society at a local level (e.g., citizens) are the ones who campaign on political or corporate issues rather than those at the centre of major political activity.
Identity and reply strategy
Communication; Corporate communications
Change communication strategy implementation whereby managers or leaders respond to issues or change initiatives identified by employees at lower levels in the organization.
Geodemographics
Communication; Corporate communications
This is a method where geographic and demographic variables are combined in an analysis.
Issues management
Communication; Corporate communications
This is when an entity takes a proactive attempt to identify and control issues in order to preempt or limit damage to the organization's image.
Intentional communications
Communication; Corporate communications
This is a message that a company or any organisation intends to convey.
Intense issue
Communication; Corporate communications
Situation where an already active issue for debate has become a real challenge to an organisation in terms of its reputation and ongoing operations.
Industry coalition
Communication; Corporate communications
A collation of corporate organisations and interests representing a corporate voice to government and politicians.
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