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General language
Use this category for general terms related to languages.
Industry: Language
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General language
Absent signifiers
Language; General language
Signifiers which are absent from a text but which (by contrast) nevertheless influence the meaning of a signifier actually used (which is drawn from the same paradigm set). Two forms of absence have ...
Affective fallacy
Language; General language
The so-called 'affective fallacy' (identified by literary theorists who regarded meaning as residing within the text) involves relating the meaning of a text to its readers' interpretations - which ...
Channel
Language; General language
A sensory mode utilised by a medium (e.g. visual, auditory, tactile). Available channel(s) are dictated by the technical features of the medium in which a text appears. The sensory bias of the ...
Circuit of communication
Language; General language
Stuart Hall's term for several linked but distinctive 'moments' in processes of mass communication - production, circulation, distribution/consumption and reproduction.
Codes
Language; General language
One of the fundamental concepts in semiotics. Semiotic codes are procedural systems of related conventions for correlating signifiers and signifieds in certain domains.
Commonsense
Language; General language
'Commonsense' represents the most widespread cultural and historical values, attitudes and beliefs within a given culture. It is generated by ideological forces operating through codes and myths.
Codification
Language; General language
A historical social process whereby the conventions of a particular code (e.g. for a genre) become widely established (Guiraud).
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