34 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Opinion leader
Advertising; Marketing communications
An individual who reinforces an advertising message and to whom others look for guidance.
Media planning
Advertising; Marketing communications
The process of determining the means by which an advertising message will be communicated to a defined audience.
Media schedule
Advertising; Marketing communications
A graphic representation of the dates, times and media sources in which advertising is to be placed.
Merge and purge
Advertising; Marketing communications
The process of eliminating the duplication of names and addresses contained within two or more mailing lists.
Money-off promotions
Advertising; Marketing communications
Sales promotion techniques in which the potential consumer is offered the product or service at a reduced price.
Advertising
Advertising; Marketing communications
Any form of paid-for media used by the marketer to communicate with his target audience.
Adoption process
Advertising; Marketing communications
The mental and behavioural stages through which an individual passes before making a purchasing decision.
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34 Terms
