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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
Segmentation
Advertising; Marketing communications
The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.
Sampling
Advertising; Marketing communications
The process of encouraging the consumer to try a specified product or service.
Sales quota
Advertising; Marketing communications
A quantitative expression of a target to be achieved by a salesperson or team during a given period of time.
Sales promotion
Advertising; Marketing communications
The use of short-term, often tactical, techniques to achieve shortterm sales objectives.
Routine problem solving
Advertising; Marketing communications
Situations in which the consumer possesses sufficient prior knowledge to take a purchasing decision without seeking additional information.
Road blocking
Advertising; Marketing communications
A media approach in which the same advertisement appears simultaneously on several different channels.
Refund
Advertising; Marketing communications
A sum of money given back to the consumer following purchase of a product or service, usually in exchange for some form of proof of purchase.