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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

Segmentation

Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

Sampling

Advertising; Marketing communications

The process of encouraging the consumer to try a specified product or service.

Sales quota

Advertising; Marketing communications

A quantitative expression of a target to be achieved by a salesperson or team during a given period of time.

Sales promotion

Advertising; Marketing communications

The use of short-term, often tactical, techniques to achieve shortterm sales objectives.

Routine problem solving

Advertising; Marketing communications

Situations in which the consumer possesses sufficient prior knowledge to take a purchasing decision without seeking additional information.

Road blocking

Advertising; Marketing communications

A media approach in which the same advertisement appears simultaneously on several different channels.

Refund

Advertising; Marketing communications

A sum of money given back to the consumer following purchase of a product or service, usually in exchange for some form of proof of purchase.

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