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Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Contributors in Online advertising

Online advertising

Flash

Advertising; Online advertising

A software plugin that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin.

Ad network

Advertising; Online advertising

A advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers ...

Request for proposal (RFP)

Advertising; Online advertising

A term that is often used by an advertiser that is requesting some type of advertising arrangement with a web site.

Psychographics

Advertising; Online advertising

Identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviors. Psychographic data points include opinions, attitudes, and beliefs about ...

Landing page

Advertising; Online advertising

The page on a website where the user is taken to after clicking on an online advertisement. While this can be any page, it is often a page designed to expand information on the service or product ...

Incentivized click

Advertising; Online advertising

A click through inspired by an ad offering a reward. It's worth noting that incentivized clicks can spike click-through rates without leading to an increase in actual sales.

Rank

Advertising; Online advertising

A web site or advertisement's standing in comparison to other web sites or advertisements. Rank provides advertisers with information on performance comparisons and is often used in the calculations ...

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