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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
Cookies
Advertising; Online advertising
A process by which a small file is sent from a web server to the local users computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency ...
Page view
Advertising; Online advertising
Occurs when a users browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into ...
Geo target
Advertising; Online advertising
Often used to describe web page requests that originated from a similar geographical area. This is measured by analysing a server's log files for requests from ISPs and then aggregating those ...
Ad flight
Advertising; Online advertising
The duration of time for which an advertising campaign is live.
Inventory
Advertising; Online advertising
This term refers to the amount of ad space available on a website.
Conversion
Advertising; Online advertising
Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios.
Ad space
Advertising; Online advertising
An ad space is a space on a Web page that is reserved for ads. An ad space group is a group of spaces within a Web site that share the same characteristics so that an ad purchase can be made for the ...
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