Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

Add a new term

Contributors in Online advertising

Become a Contributors

Online advertising

Pop under

Advertising; Online advertising

An ad which displays in a smaller browser window behind the page being viewed. These ads usually cost more because they have high visibility but are considered less intrusive than popups. Also known ...

Targeted

Advertising; Online advertising

Refers to advertisements that are aimed, on the basis of demographic analysis, at one specific subsection of the market.

Impressions

Advertising; Online advertising

The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues relating to cache or ...

Run of site (ROS)

Advertising; Online advertising

A banner will appear anywhere on a web site as opposed to run of category (ROC) which would appear only on pages within a specific category.

Creative

Advertising; Online advertising

Ad agencies and buyers often refer to ad banners and other forms of created advertising as "the creative".

Regional target

Advertising; Online advertising

Often used to describe web page requests that originated from a similar geographical area. This is measured by analysing a server's log files for requests from ISPs and then aggregating those ...

Html

Advertising; Online advertising

HyperText Markup Language is the dominant programming language for web pages. It allows text-based information to denote not only content, but also the structure of that content (i.e. paragraphs, ...