32 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
Demo
Advertising; Radio advertising
The age group and make-up of the audience that you wish to receive your product or service message.
Equal distribution
Advertising; Radio advertising
The method used to ensure that commercials are scheduled to run in a broad time period or combination of time periods, getting equally distributed across each time period.
Equal rotation
Advertising; Radio advertising
Usually refers to ensuring that commercials are scheduled to run in a broad time period or combination of time periods and get equally distributed across each time period.
Anchored position
Advertising; Radio advertising
A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.
Fixed position
Advertising; Radio advertising
A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.
Frontload
Advertising; Radio advertising
Refers to creating a schedule that tends to place more commercials on days of the week that have less demand.
Format
Advertising; Radio advertising
The content type of programming a station broadcasts such as contemporary, country, or news.
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32 Terms
