Home > Industry/Domain > Advertising > Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Contributors in Television advertising

Television advertising

Brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...

Co-branding

Advertising; Television advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organisation in hopes the synergy of the two brands is even more powerful than a ...

Hybrid model

Advertising; Television advertising

A combination of two or more online marketing payment models.

Guerilla marketing

Advertising; Television advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

Slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Make-good

Advertising; Television advertising

Refers to a tv advertisement that did not run as originally scheduled as is being run again to "make good" on (or fulfil the intent of) the original ad order/contract.

Live feed

Advertising; Television advertising

A live feed is the use of a single broadcast transmission for each time zone. This means that programming that airs in primetime on the East coast at 8 PM will air on the West coast at 5 PM.

Featured blossaries

Advanced knitting

Category: Arts   1 23 Terms

Succulents

Category: Other   2 15 Terms