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Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Contributors in Television advertising

Television advertising

Advertiser funded programme

Advertising; Television advertising

A TV programme funded by an advertiser rather than the broadcaster.

Scatter buying

Advertising; Television advertising

Marketers purchasing commercial time when the need arises from the unsold inventory at a different cost then the upfront buys. See Upfront.

Spot cable

Advertising; Television advertising

Usually refers to commercial schedules placed on local cable systems by national or regional advertisers who often advertise in multiple cable TV markets.

Subscriber

Advertising; Television advertising

A household or business that legally receives cable and/or pay television service for its own use.

Superstation

Advertising; Television advertising

A generic term used to describe any broadcast television station that has its station distributed nationally by satellite.

Tiers

Advertising; Television advertising

Programming services beyond the basic offerings at an additional price increment.

Upfront

Advertising; Television advertising

The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all ...

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