Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

Add a new term

Contributors in Television advertising

Become a Contributors

Television advertising

Digital cable

Advertising; Television advertising

A collection of channels, typically distributed to subscribers as an add-on package, which are transmitted initially in the form of binary code and used to enhance cable TV service and/or two-way ...

Cumulative audience

Advertising; Television advertising

A research term describing the unduplicated audience for a television programme or commercial over multiple airings. In cumulative audience figures, an individual is counted only once.

Household (HH)

Advertising; Television advertising

The core measure of circulation for a cable TV system. Typically, cable companies collect a monthly subscription fee from each household served. In addition to detached homes, apartment units are ...

Direct broadcast satellite (DBS)

Advertising; Television advertising

A service that transmits satellite signals directly to a home through the viewer's own earth station rather than a cable system. DirecTV is an example of a DBS service.

Direct-to-home (DTH)

Advertising; Television advertising

Households receive satellite transmission directly without the intermediary of cable transmission.

Rrequency

Advertising; Television advertising

The number of times the same viewer sees your commercial. Often used in tandem with Reach.

Interactive cable

Advertising; Television advertising

Cable systems that have the technical ability to let subscribers communicate directly with a computer at the system headend from their television sets, using special converters and regular cable ...