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La Senza

La Senza Corporation is a Canadian fashion retailer based in Dorval, Quebec that sells lingerie and intimate apparel. The La Senza brand is currently owned by Limited Brands which operates and owns La Senza stores in Canada and uses a franchise model for the operation of stores outside Canada.

On 9 January 2012, Kuwait based international retail franchise operator Alshaya announced it had reached agreement to take control of much of the ongoing La Senza business in the UK.

Alshaya said it would retain 60 stores, securing around 1,100 jobs while ensuring the continuation of a strong and popular brand on the UK high street.

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