Home > Terms > English, UK (UE) > Emotional selling preposition (ESP)
Emotional selling preposition (ESP)
An emotional attachment a consumer may have to a brand that will ensure the brands success, even when a superior product is available.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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