Make good

Make good

Republication of an advertisement in a periodical at no additional charge, as compensation for an error in the original insertion. See advertising.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Printing & publishing
Category: Publishing
Company:
Product:
Acronym-Abbreviation:

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Related terms

make good

Printing & publishing; Publishing

Republication of an advertisement in a periodical at no additional charge, as compensation for an error in the original insertion. See advertising.

make-good

Advertising; Television advertising

Refers to a tv advertisement that did not run as originally scheduled as is being run again to "make good" on (or fulfill the intent of) the original ad order/contract.

make goods

Advertising; Online advertising

Payments made by a publisher to an advertiser as recompense for not hitting pre-arranged targets for impressions, or for high numbers of load errors

Make-good

Advertising; Marketing communications

A repeat of an advertisement to compensate for an error, omission, or technical difficulty with the publication, broadcast, or transmission of the original.

good

Economy; International economics

A product that can be produced, bought, and sold, and that has a physical identity. Sometimes said, inaccurately, to be anything that "can be dropped on your foot" or, also ...

good

Law; Legal services; General law

Valid; legally sufficient.

band

Printing & publishing; Publishing

A line or separation in the presentation of an image; see drop out. Also, a strip or stripe of color; see illustration. Also, a track or channel, as audio segment or computer ...

queue

Printing & publishing; Publishing

A sequence of ordered items awaiting processing, especially for some electronic action in a computer system. See pagination, gang.

paper

Printing & publishing; Publishing

An absorbent material made from plant pulp or fibrous substances, usually in thin sheets or leaves, dyed or bleached to a desired hue, pressed or polished into a desired texture, ...

language

Printing & publishing; Publishing

Communication using a formalized system of arbitrary vocal sounds, orthographic symbols and signs, or nonverbal gestures in conventional ways with conventional meanings, such as ...

blanket

Printing & publishing; Publishing

Rubber-coated pad, mounted on a cylinder of an offset press, that receives the inked image from the plate, and transfers it to the surface to be printed by the impression ...

hypertext markup language (HTML)

Printing & publishing; Publishing

The language format used to develop and write document pages on the World Wide Web. Webpages are built with HTML codes or tags (qv) embedded into the text. HTML defines the ...