Large publishers often distinguish between their leading titles (those current titles that receive the bulk of the publishers' promotional efforts) and current or new titles for which the publishers expect lower sales volume and thus allocate less promotional push or advertising. The term "midlist author" refers to an author (often a writer of serious literary fiction) who has published to nominal sales success, but to whom a publisher is unlikely to devote the marketing dollars that would go to a possible bestseller. In recent years, some midlist authors have found it difficult to sell new projects to the commercial houses, and have turned to independent publishers with more satisfactory results. See frontlist, backlist, deadlist.