21 TermsHome > Terms > English, UK (UE) > Piggy-back
Piggy-back
Two commercials scheduled to run back-to-back, purchased by the same advertiser. This is often used for creative purposes to get attention and deliver different types of messages.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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