Premium

Premium

An added incentive to subscribe, renew, or donate; it's always something concrete like a special issue, tote bag, or t-shirt. Promotions to increase patronage based upon discounts and premiums usually attract short-term clientele, alienate or annoy regular subscribers subjected to the price disparity or frequency of solicitation, and fail to garner high subscription renewals. See testing, blow-in card, reply coupon, self-mailer.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Printing & publishing
Category: Publishing
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Related terms

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