Corporate communications

Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Industry: Communication

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Corporate communications

Employee participation

Communication; Corporate communications

A general situation or specific communication mechanisms that allows employees to participate in the decision-making and operations of an organization. E.g. on-line forum, feedback meetings.

Emotional message style

Communication; Corporate communications

Attempts to ignite involvement and positive reactions through a reference to positive (or negative) emotions.

Accommodative strategy

Communication; Corporate communications

When a company or organisation claims responsibility for a crisis and works to create prevention strategies to avoid having the crisis happen again.

Account management

Communication; Corporate communications

The process of managing the needs of a client or company, usually taken on by a communications expert/representative, marketing agency or supplier.

Advertising media

Communication; Corporate communications

Communication channels that are paid for; the most populat types are newspaper (print) and television.

Active issue

Communication; Corporate communications

The topic or matter of discussion, debate or dispute between a company and a stakeholder group.

Corporate information and communication systems

Communication; Corporate communications

The technologies used to disseminate information amongst the organization's employees to keep all informed about corporate matters and news across all ranks and functions within the organisation ...