6 Terms
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Corporate communications
Terms related to companies' efforts to communicate with their customers, staff and the world.
Industry: Communication
Add a new termContributors in Corporate communications
Corporate communications
Charitable donation
Communication; Corporate communications
A gift from a person or organisation to a non-profit organization, charity, or private foundation.
Communication efficiency
Communication; Corporate communications
Fulfilment of communication with a minimum expenditure of time, effort, and resources.
Brand positioning
Communication; Corporate communications
Brand positioning is how a company decides to communicate their brand to their target audience, usually by describing attributes, values, and appeal of brand to consumers.
Anti-corporate activism
Communication; Corporate communications
Political activism that targets specific organizations, industries or general issues related to corporations and/or capitalism.
Buffering
Communication; Corporate communications
Buffering is when organisations ignore claims and/or interest from their stakeholders or try to stop stakeholders from being involved in internal operations.
Bridging
Communication; Corporate communications
The process of adapting activities so organisations can better conform or adapt with external expectations.
Defining advertising goals for measured advertising response (DAGMAR)
Communication; Corporate communications
A system for planning advertising in such a way that its achievement can be quantitatively monitored.
