22 Terms
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Marketing
Industry: Business services
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Marketing
Wholesaler
Business services; Marketing
A person or company that buys large quantities of products and sells them to others for a margin.
Market positioning
Business services; Marketing
An attempt to distinguish a product from its similar competitors by creating a perception of uniqueness.
Competition
Business services; Marketing
Products or services that can replace one's own product or service without a loss to the customer.
Above the line advertising (ATL)
Business services; Marketing
An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.
Comparative advantage
Business services; Marketing
Occurs when one country or company can produce at a lower opportunity cost than another.
Competitive strategy
Business services; Marketing
A plan from which a company will devise a method to compete against its competitors.
Cooperative
Business services; Marketing
A group of companies or individuals who pool their resources to gain better leverage in buying or selling goods or services.
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