9 Terms
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Marketing
Industry: Business services
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Marketing
Countertrade
Business services; Marketing
The agreement that one party will exchange their goods or services for another party's goods or services, with or without a partial cash transfer.
Diffusion theory
Business services; Marketing
A theory stating consumers will adopt new products in the following different waves: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 ...
Distribution channel
Business services; Marketing
A chain from which products or services flow, from one intermediary to another intermediary, who raises the price point, towards the consumer.
Ethnocentrism
Business services; Marketing
A belief that one's own culture and ethnic group are superior to another's.
F.A.S.
Business services; Marketing
"Free along side," the seller will pay for all costs until the product is placed at its point of departure.
F.O.B.
Business services; Marketing
"Free on board," the seller pays for the shipping costs and usually the insurance.
