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Marketing
Industry: Business services
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Marketing
Media
Business services; Marketing
Any form of medium that is paid for communication and advertisement.
Income elasticity measurements
Business services; Marketing
A measure of the relationship between supply and demand, specifically concerning the effects of price
International product life cycle
Business services; Marketing
A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.
International products
Business services; Marketing
Goods or services that have potential or are being sold in multiple markets.
Market entry
Business services; Marketing
An attempt by a company to enter a market through innovation, acquisition or expansion.
Multinational products
Business services; Marketing
Products that are believed to be suitable for international markets.
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