Publishing

Publishing

Publishing is the process of producing literature, music or information and making it available to the general public.

Industry: Printing & publishing

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Publishing

Letter-quality / letter quality

Printing & publishing; Publishing

A high-grade print output mode available on most office machine and desktop printers for the production of correspondence and other high-resolution character or image materials; also called ...

Long run

Printing & publishing; Publishing

A relatively large quantity to print in relation to the size and speed of the press used. See pressrun.

Copywriter

Printing & publishing; Publishing

A writer of advertising or publicity copy. See space writer, deskman, rim, slot, copyedit, linage, broadside, hook, banner, co-op ad, flackery, teaser.

Fixed costs

Printing & publishing; Publishing

Budget and expenses that remain unchanged by the quantity of any pressrun. Compare variable costs; see estimate, quotation, unit cost, specifications.

Designing on press

Printing & publishing; Publishing

Printer's expression for the most inefficient method of project development and the most expensive means of product alteration. The necessity for reprinting is almost always due to the customer ...

Centre spread

Printing & publishing; Publishing

The facing pages in the exact centre of a magazine, which is a desirable spot for advertisers because of its high visibility; a form of double spread (qv). See cover positions, crossover.