A somewhat rare, intensely pleasurable response to seemingly random stimuli. Feelings of ASMR have been almost entirely undocumented until roughly 2010, when online communities started to discuss it. As it is still new, very little research has been conducted into the phenomenon. Those who get the feeling claim it is like a tingling in the brain that is in no way sexual.

Hearing people whisper seems to be a fairly reliable way of invoking the feeling, which has led to the creation of whisper videos on streaming websites.