Home > Terms > English, UK (UE) > Above the line advertising (ATL)
Above the line advertising (ATL)
An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
- Product:
- Acronym-Abbreviation:
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