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Advertising appeal
The particular approach, based on rational or emotional arguments, which seeks to develop a direct link between the product or service and the consumer's needs or wants.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
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