Home > Terms > English, UK (UE) > Affirmative consent
Affirmative consent
An active request by a reader or subscriber to receive advertising or promotional information, newsletters, etc. Generally affirmative consent does not included the following -- failing to uncheck a pre-checked box on a Web form, entering a business relationship with an organisation without being asked for separate permission to be sent specific types of email, opt-out.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software; Online services
- Category: Email; Internet
- Company:
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- Acronym-Abbreviation:
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