Home > Terms > English, UK (UE) > Click-through & click-through tracking
Click-through & click-through tracking
When a hotlink is included in an email, a click-through occurs when a recipient clicks on the link. Click-through tracking refers to the data collected about each click-through link, such as how many people clicked it, how many clicks resulted in desired actions such as sales, forwards or subscriptions.
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- Part of Speech: noun
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- Industry/Domain: Software; Online services
- Category: Email; Internet
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