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Click-through and click-through rate
"Click-through" describes the action when a user clicks on an ad (banner ad or text link) and lands on the target page. The click-through rate, also called CTR or click rate, is the rate of click-throughs per page view. The higher the CTR, the more successful an ad is.
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- Part of Speech: noun
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- Industry/Domain: Advertising
- Category: Online advertising
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