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Dynamic content
Email-newsletter content that changes from one recipient to the next according to a set of predetermined rules or variables, usually according to preferences the user sets when opting in to messages from a sender. Dynamic content can reflect past purchases, current interests or where the recipient lives.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software; Online services
- Category: Email; Internet
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