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Graphical interchange format (GIF)
A graphical file extension. Most banner advertisements are created in the GIF format. More popular than the JPEG format. GIF89a or animated GIFs are a sequences of standard GIF images combined to create animated banners. These animated banners tend to generate higher click through rates than non-animated banners.
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- Part of Speech: noun
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- Industry/Domain: Advertising
- Category: Online advertising
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