Home > Terms > English, UK (UE) > Local marketing agreement (LMA)
Local marketing agreement (LMA)
An arrangement where one station or owner takes sales responsibility for the commercial time on another station that it does not own.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
- Product:
- Acronym-Abbreviation:
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