Home > Terms > English, UK (UE) > Marketing myopia
Marketing myopia
Coined by a professor at Harvard Business School named Ted Levitt, its marketing and viewing products from the perspective of what the business wants and needs, and, erroneously, not from the perspective of the consumer.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Energy Category: Natural gas
fracking 2.0
Fracking 2.0 is a technology designed to extract natural gas from underwater deposits of methane hydrate, a frozen gas sometimes referred to as ...
Contributor
Featured blossaries
Sanket0510
0
Terms
22
Blossaries
25
Followers
Hostile Takeovers and Defense Strategies
Category: Business 1 12 Terms
Browers Terms By Category
- News(147)
- Radio & TV broadcasting equipment(126)
- TV equipment(9)
- Set top box(6)
- Radios & accessories(5)
- TV antenna(1)
Broadcasting & receiving(296) Terms
- Physical geography(2496)
- Geography(671)
- Cities & towns(554)
- Countries & Territories(515)
- Capitals(283)
- Human geography(103)
Geography(4630) Terms
- General boating(783)
- Sailboat(137)
- Yacht(26)
Boat(946) Terms
- Contracts(640)
- Home improvement(270)
- Mortgage(171)
- Residential(37)
- Corporate(35)
- Commercial(31)
Real estate(1184) Terms
- Human evolution(1831)
- Evolution(562)
- General archaeology(328)
- Archaeology tools(11)
- Artifacts(8)
- Dig sites(4)