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Marketing
The complex series of processes by which demand for goods and services is identified, supplied, anticipated or manipulated by a producer. While now often regarded as part of the responsibility of every aspect of the business and, indeed, every employee it relies heavily on such functions as advertising, marketing research and new product development. See also direct marketing, market segmentation, marketing mix and promotion.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business administration
- Category: Business management
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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