Home > Terms > English, UK (UE) > Mass marketing

Mass marketing

An approach in which the advertiser attempts to appeal to the entire market using a single marketing mix.

This is auto-generated content. You can help to improve it.
0
Collect to Blossary

Member comments

You have to log in to post to discussions.

Terms in the News

Featured Terms

Harry8L
  • 0

    Terms

  • 0

    Blossaries

  • 1

    Followers

Industry/Domain: Automotive Category: Automobile

Bentley

Bentley is a luxury carmaker owned by Germany’s Volkswagen Group. The company was founded on 18 January 1919 by Walter Owen Bentley in England. ...

Contributor

Featured blossaries

Financial Derivatives (Options and Futures)

Category: Business   3 7 Terms

The 12 Best Luxury Hotels in Jakarta

Category: Travel   1 12 Terms