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Optimum effective scheduling (OES)
Advertising purchasing concept designed to reach the majority of a station's audience three or more times in a week by distributing commercials evenly Monday-Sunday from 6AM to Midnight.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
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- Acronym-Abbreviation:
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