Home > Terms > English, UK (UE) > Penetration price
Penetration price
The low price a product enters a market to gain a large volume of sales to compensate for a lack of uniqueness.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
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- Acronym-Abbreviation:
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