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Preferred reading
This is a term which Stuart Hall originally used in relation to television news and current affairs programmes but which is often applied to other kinds of text. Readers of a text are guided towards a preferred reading and away from 'aberrant decoding' through the use of codes. A preferred reading is not necessarily the result of any conscious intention on the part of the producer(s) of a text.
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- Part of Speech: noun
- Synonym(s):
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- Industry/Domain: Language
- Category: General language
- Company: Others
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