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Self-liquidating premium
A gift or incentive in which the consumer pays for the cost of the gift, usually at the time of purchasing the primary product.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
Other Languages:
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