Home > Terms > English, UK (UE) > Spot
Spot
The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the commercial message is short and clear, shorter lengths are effective as they cost less so more commercials can be produced for any given budget, leading to increased reach and frequency.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: People Category: Entrepreneurs
Shunee Yee
Shunee Yee is CEO and President of CSOFT International, Ltd., a localization and translation company based in Beijing, China. Ms. Yee has grown the ...
Contributor
Featured blossaries
rufaro9102
0
Terms
41
Blossaries
4
Followers
20 types of friends every woman has
Category: Entertainment 5 22 Terms
Browers Terms By Category
- Body language(129)
- Corporate communications(66)
- Oral communication(29)
- Technical writing(13)
- Postal communication(8)
- Written communication(6)
Communication(251) Terms
- Rice science(2869)
- Genetic engineering(2618)
- General agriculture(2596)
- Agricultural programs & laws(1482)
- Animal feed(538)
- Dairy science(179)
Agriculture(10727) Terms
- General astronomy(781)
- Astronaut(371)
- Planetary science(355)
- Moon(121)
- Comets(101)
- Mars(69)
Astronomy(1901) Terms
- Alcohol & Hydroxybenzene & Ether(29)
- Pigments(13)
- Organic acids(4)
- Intermediates(1)
Organic chemicals(47) Terms
- Social media(480)
- Internet(195)
- Search engines(29)
- Online games(22)
- Ecommerce(21)
- SEO(8)