Billboard advertising

Billboard advertising

Any advertising done using an outdoor poster or sign that one usually sees on motorways, main streets, and in busy public areas.

Industry: Advertising

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Billboard advertising

Remote control

Advertising; Billboard advertising

Control of a display from a remote and/or central location via a communications network.

Intensity

Advertising; Billboard advertising

Also called brightness. The LED industry measures display intensity in candelas per square meter, which is also referred to as nits.

Brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organisation in hopes the synergy of the two brands is even more powerful than a ...

Hybrid model

Advertising; Television advertising

A combination of two or more online marketing payment models.

Guerilla marketing

Advertising; Television advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

Saturation

Advertising; Billboard advertising

The colour intensity of an image. A 100% saturated colour does not contain any white; adding white reduces saturation. An image without any saturation is also referred to as a grayscale image.