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Brand loyalty
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Television advertising; Radio advertising; Print advertising; New media advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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